Blockchain Startup Swash Raises $4M to Make Data Monetization Click — CoinDesk

Swash user data is then aggregated into a Data Union, where buyers – ranging from advertising and brand awareness firms to hedge funds – can purchase it. The profits are distributed to the Data Union members. A SWASH token will soon be introduced to handle these sorts of transactions, among other things, Diamond said, but for now it’s paid using Streamr DATA tokens, an early partner of Swash.